Scallywag

I sometimes wonder whether all pleasures are not substitutes for joy.

~ C S Lewis ~

Who Wants Happiness in a Jar?

November 25th, 2011 ~ Est. reading time: 1 min, 20 secs

Happiness? Yes please!

Seems there is big money to be made from putting happiness into jars. Shelf after shelf stocks various brands of the stuff. There’s shimmering metallic blue, romantic rouge, and luscious liquid gold happiness, to name but a few. But there are thousands, no millions, of forms of happiness sealed and labelled with all the exclusivity of a palatial Parisian façade.

Big brands back their happiness with multi-million dollar campaigns to be sure that their kind of happiness sells; and it does. According to Wikipedia, worldwide sales of perfume and cosmetics was $170 billion in 2007 and rising. So we definitely want what these products promote. After all, we want to look good and smell good… to boost our mood and enjoy the potential happiness they “promise.”

Of course, we know enough about advertising to realize it’s more suggestion than promise. But the link is enough. We connect attractiveness, sexiness, and influence with hedonism and happiness. So it’s a winning formula. Selling creations that cost little to make but promote so much pleasure is an everlasting goldmine.

Which is fine in its way. But it is still not enough and never quite will be. We need more than can be bought. We need happiness of our own. The kind of happiness that stays with us more often than not, despite bed hair, puppy breath, and sagging jowls. A happiness that puts purpose in our persistence, making us glad to be ourselves. Not available in stores, this kind of happiness remains preciously rare. Yet we crave it beyond words.

In my book, Happy: How to Have a Beautiful Life Now, I explore what makes lasting happiness and share how you can have it for yourself. Because all the happiness in every jar can’t compensate. As wonderful as they might be, I believe you and I are made for more and deserve the best. And that can never be made by anyone else.


 

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